{ "meta": { "applyUrl": "http://dropkickcopy.com/apply/?utm_medium=referral&utm_source=website&utm_campaign=leadgen&utm_content=replit_portfolio_page", "dmUrl": "https://x.com/nabeelazeez" }, "nav": { "primaryCtaLabel": "Apply to Work With Us" }, "hero": { "headlineLine1": "Make $1MM/Month From", "headlineLine2": "Email & SMS.", "subtext": "Dropkick Copy turns neglected email lists into sold-out inventory, record-breaking revenue, booked-out sales calendars, and highest cash collected per call... without wasting time on bEaUtIfUlLy DeSiGnEd TeMpLaTeS.", "primaryCtaLabel": "Apply to Work With Dropkick Copy", "secondaryCtaLabel": "DM Nabeel Azeez", "tagline": "Revenue Operations & Lifecycle Marketing Agency" }, "heroStats": [ { "value": "$57K", "label": "Cash collected / MRR from one campaign" }, { "value": "1,089", "label": "Booked calls generated in one year" }, { "value": "30%", "label": "Company revenue attributed to email" }, { "value": "800%", "label": "Reply lift from cold email" } ], "proof": { "heading": "Cash Rules Everything Around Me", "subtext": "C.R.E.A.M. Get the money. Dollar, dollar bill, y'all. Here's what happened when clients stopped treating email, sales copy, and audience activation like \"nice-to-have\" afterthoughts and started giving them the attention and respect they deserve.", "items": [ { "metric": "36 calls, 11 sales, $57K collected", "label": "7 Figure MSP sales activation campaign" }, { "metric": "Almost 20x ROI", "label": "Same campaign, tied directly to copy" }, { "metric": "$20K–$40K/month added from email", "label": "WB Trading email system" }, { "metric": "Close to 900 calls booked", "label": "WB Trading after systemized email" }, { "metric": "$317K revenue from email", "label": "One-year financial coaching email campaign" }, { "metric": "1,089 booked calls", "label": "One-year financial coaching email campaign" }, { "metric": "250 new members", "label": "Aphantasia Network B2C promotion" }, { "metric": "$25K–$30K from one campaign", "label": "Aphantasia Network B2C promotion" }, { "metric": "Average email revenue doubled from ~$46K to ~$100K", "label": "ASEIR Custom ecommerce email program" }, { "metric": "Conversion rate lifted from ~5% to 10%–12.8%", "label": "ASEIR Custom ecommerce CRO work" }, { "metric": "50%–60% YoY revenue growth", "label": "Joel Erway / Webinar Agency personal brand work" }, { "metric": "20% revenue growth", "label": "D&P Works launch and list reactivation" }, { "metric": "800% reply increase", "label": "SaaS cold email campaign with no personalized first lines" } ] }, "caseStudies": { "heading": "You Won't Find an Agency With Results This Broad", "subtext": "High-ticket consulting. Ecommerce brands. B2C coaching. SaaS operators. Private equity. Your list has pent-up demand. Dropkick Copy helps you find it and cash out.", "filterCategories": ["All", "Booked Calls", "Ecommerce / DTC", "B2C Coaching", "SaaS", "Cold Email", "Personal Brand", "Product Launch", "List Reactivation"], "items": [ { "id": "chris-wiser", "client": "Chris Wiser", "company": "7 Figure MSP", "segment": "B2B coaching / MSP sales training", "categories": ["Booked Calls"], "problem": "Large list, underused email, previous copy did not convert reliably.", "work": "Sales activation campaign and list monetization.", "result": "36 calls, 11 sales, $57K cash collected / MRR, almost 20x ROI.", "pullQuote": "Legitimate trackable, reportable conversions directly related to copy.", "takeaway": "When the math is visible, the retainer gets easy to justify.", "videoUrl": "https://www.youtube.com/embed/5V1OCTkETxM", "thumbnailUrl": "https://img.youtube.com/vi/5V1OCTkETxM/hqdefault.jpg" }, { "id": "william-brown", "client": "William Brown", "company": "WB Trading", "segment": "Trading education / high-ticket sales", "categories": ["Booked Calls"], "problem": "Email was random, unsystemized, and sent only when the team needed calls.", "work": "Three weekly hard-sell book-a-call emails and repeatable email system.", "result": "Well into six figures from email alone, estimated $20K–$40K/month added, close to 900 calls booked, roughly half a million dollars added annually.", "pullQuote": "We've pretty much built an extra profitable arm of the business.", "takeaway": "Email went from random broadcasts to a predictable revenue machine.", "videoUrl": "https://www.youtube.com/embed/h9GrX4COlEY", "thumbnailUrl": "https://img.youtube.com/vi/h9GrX4COlEY/hqdefault.jpg" }, { "id": "financial-coaching", "client": "Anonymous Client", "company": "1-Year Financial Coaching", "segment": "Financial coaching / webinar-to-call funnel", "categories": ["Booked Calls"], "problem": "Paid traffic was driving leads, but email was inconsistent and treated like a backup plan.", "work": "Three direct response emails per week, resend-to-unopens strategy, hard CTA to book calls.", "result": "1,089 booked calls, $317K revenue from email, 30% of company revenue from email, 45% cumulative open rate.", "pullQuote": "Open rates and click rates are vanity metrics. The only thing that matters is sales.", "takeaway": "Consistency beat cleverness. Email became a serious revenue channel.", "videoUrl": "https://www.youtube.com/embed/CG98esfhVG4", "thumbnailUrl": "https://img.youtube.com/vi/CG98esfhVG4/hqdefault.jpg" }, { "id": "tom-ebeyer", "client": "Tom Ebeyer", "company": "Aphantasia Network", "segment": "B2C membership community", "categories": ["B2C Coaching", "List Reactivation"], "problem": "Sensitive audience, nuanced topic, concern about sounding too pushy or alienating the community.", "work": "Survey-driven reactivation, 10-email promotion, soft opt-out structure, clear sales positioning.", "result": "20–25 members/month grew to roughly 250 members, $25K–$30K generated, near 10x ROI, over 1,000 survey replies.", "pullQuote": "Clear and straightforward sales pitches… communicated directly with the audience.", "takeaway": "You can sell hard without sounding like a door-to-door goblin.", "videoUrl": "https://www.youtube.com/embed/ft6t8gUPWE4", "thumbnailUrl": "https://img.youtube.com/vi/ft6t8gUPWE4/hqdefault.jpg" }, { "id": "jay-campbell", "client": "Jay Campbell", "company": "ASEIR Custom", "segment": "Ecommerce / DTC", "categories": ["Ecommerce / DTC"], "problem": "Sales pages, email revenue, and conversion rates needed a serious lift.", "work": "Website copy, sales pages, email copy, CRO, and messaging strategy.", "result": "Average email revenue doubled from roughly $46K/month to $100K/month. Conversion rate improved from roughly 5% to 10% in October and 12.8% in November.", "pullQuote": "Really good, engaging, deep, insightful emails… and converting copy for websites too.", "takeaway": "Email and on-page copy worked together instead of fighting in separate corners.", "videoUrl": "https://www.youtube.com/embed/zSXiX_SiDCI", "thumbnailUrl": "https://img.youtube.com/vi/zSXiX_SiDCI/hqdefault.jpg" }, { "id": "joel-erway", "client": "Joel Erway", "company": "Webinar Agency", "segment": "Personal brand / webinar agency / courses", "categories": ["Booked Calls", "Personal Brand"], "problem": "Needed consistent authority content that created leads, sales, referrals, and demand without feeling like generic \"thought leadership.\"", "work": "Daily direct-response content, sales pages, checkout optimization, email sequences, show notes, and offer messaging.", "result": "50%–60% YoY revenue growth, four to five record months in a row, ROI-positive cold traffic workshop, improved checkout page, increased word of mouth and referrals.", "pullQuote": "This was our best year revenue-wise ever.", "takeaway": "Brand work still has to sell. Otherwise it's just expensive journaling.", "videoUrl": "https://www.youtube.com/embed/0kG5rBktx3I", "thumbnailUrl": "https://img.youtube.com/vi/0kG5rBktx3I/hqdefault.jpg" }, { "id": "mike-mark", "client": "Mike Mark", "company": "Coaching Sales", "segment": "B2B sales recruiting / coaching", "categories": ["Booked Calls", "Personal Brand"], "problem": "Founder was writing copy himself, and ROAS suffered whenever daily content stopped.", "work": "Daily content and direct-response messaging that kept demand warm and sales conversations moving.", "result": "ROAS was consistently 3x higher with daily content; average run rate doubled inside 30–60 days.", "pullQuote": "Delegate copywriting before you delegate sales.", "takeaway": "The right copy makes the sales team's job easier before the call even starts.", "videoUrl": "https://www.youtube.com/embed/t1l-OvqRC78", "thumbnailUrl": "https://img.youtube.com/vi/t1l-OvqRC78/hqdefault.jpg" }, { "id": "kyle-sulerud", "client": "Kyle Sulerud", "company": "AdLeg", "segment": "YouTube ads agency", "categories": ["Booked Calls"], "problem": "Small but valuable list, mostly used to promote YouTube videos instead of book sales calls.", "work": "Consistent sales emails and evergreen sequence for new subscribers.", "result": "20% of total booked calls came from Dropkick-written emails; individual emails booked multiple calls; year-old emails still book calls.", "pullQuote": "Every time an email went out, there were more calls getting booked.", "takeaway": "Small lists can still punch above their weight when the ask is clear.", "videoUrl": "https://www.youtube.com/embed/1TXKw6N-q_E", "thumbnailUrl": "https://img.youtube.com/vi/1TXKw6N-q_E/hqdefault.jpg" }, { "id": "greys-suarez", "client": "Greys Suarez", "company": "D&P Works", "segment": "Finance education / launch", "categories": ["Product Launch", "List Reactivation"], "problem": "Email list had been dormant for almost one year.", "work": "Reactivation and launch communication strategy matched to brand voice.", "result": "Immediate list warm-up and roughly 20% revenue growth.", "pullQuote": "He understood and shaped himself to our brand's voice.", "takeaway": "A cold list is not a corpse. Sometimes it just needs a proper fight camp.", "videoUrl": "https://www.youtube.com/embed/LBkRfS6abms", "thumbnailUrl": "https://img.youtube.com/vi/LBkRfS6abms/hqdefault.jpg" }, { "id": "richard-mcgirr", "client": "Richard McGirr", "company": "Property Llama", "segment": "Real estate investing / software / list growth", "categories": ["SaaS", "Product Launch", "List Reactivation"], "problem": "Contacts existed across systems but were not properly activated into the email list.", "work": "Campaign copy, list cleanup, ActiveCampaign work, list resurrection, landing pages, and email campaigns.", "result": "List nearly doubled from roughly 3,000 to 5,500 through reactivation; many contacts kept clicking and buying. $10 CPL and $2M pipeline.", "pullQuote": "All the revenue is driven through the list at all times. It's just so important.", "takeaway": "The list is the business. Most founders just realize it late.", "videoUrl": "https://www.youtube.com/embed/scIC6A2AByY", "thumbnailUrl": "https://img.youtube.com/vi/scIC6A2AByY/hqdefault.jpg" }, { "id": "saaswiz", "client": "SaaS Wiz", "company": "Scrapegram", "segment": "SaaS / cold email", "categories": ["SaaS", "Cold Email"], "problem": "Existing cold email relied on common cold outreach tactics and weak reply performance.", "work": "Cold email rewrite without gimmicky personalized first lines.", "result": "800% increase in replies.", "pullQuote": "The response rate was much, much higher.", "takeaway": "Better angles beat fake personalization.", "videoUrl": "https://www.youtube.com/embed/0R4S45xeF7U", "thumbnailUrl": "https://img.youtube.com/vi/0R4S45xeF7U/hqdefault.jpg" }, { "id": "sean-wheeler", "client": "Sean Wheeler", "company": "Pure Hypnosis", "segment": "Expert training / launch", "categories": ["B2C Coaching", "Product Launch"], "problem": "Previous launches struggled to gain traction; owner had only four to six students close to launch.", "work": "Ghostwritten launch emails matched to his established voice and audience relationship.", "result": "Enrollment grew to 12–13 students, adding $40K–$50K in revenue. Client called the ROI strong.", "pullQuote": "It's a pretty good ROI on what I invested in you, my friend.", "takeaway": "Voice-sensitive copy can still sell without sounding like a rented megaphone.", "videoUrl": "https://www.youtube.com/embed/cIh_d_3j4cg", "thumbnailUrl": "https://img.youtube.com/vi/cIh_d_3j4cg/hqdefault.jpg" } ] }, "method": { "heading": "Entertain. Educate. Sell. Repeat.", "steps": [ { "number": "01", "title": "Find the money already hiding in the business", "body": "We audit the list, offer, customer language, funnel, sales motion, and past campaigns. No guessing. No incense. We find the leverage point." }, { "number": "02", "title": "Write direct response assets that make the ask", "body": "Emails, sales pages, launch campaigns, reactivation sequences, checkout copy, cold emails, and content that does not apologize for selling." }, { "number": "03", "title": "Measure what matters", "body": "Open rates and clicks are useful diagnostics. Booked calls, sales, revenue, pipeline, replies, activation, and cash collected are the scoreboard." } ], "comparisonHeading": "The Old Way vs. The Dropkick Way", "comparison": { "oldWayLabel": "The Old Way", "newWayLabel": "The Dropkick Way", "rows": [ { "oldWay": "An all-in-one agency that handles marketing, design, ads, email, and social — and does all of it averagely", "newWay": "A specialist who does one thing better than anyone who tries to do ten: direct response copy that makes the ask" }, { "oldWay": "Nurture sequences designed to \"build relationships\" with your list — that entertain subscribers without ever asking for the sale", "newWay": "Every email entertains, educates, and makes a direct ask. If it doesn't sell, it doesn't go out" }, { "oldWay": "Reporting victory laps over open rates, click-through rates, and vague engagement metrics", "newWay": "Reporting on booked calls, revenue, replies, pipeline, and cash collected — the only scoreboard that matters" }, { "oldWay": "Weak CTAs that passively hope the reader figures out the next step: \"Learn more,\" \"Check this out,\" \"Submit\"", "newWay": "Every asset ends with a clear, direct ask: Apply. Book a Call. Start Now. No ambiguity, no hand-holding" } ] } }, "whoItsFor": { "heading": "Every Business is an Email Business.", "targets": [ { "target": "High-ticket coaching and consulting businesses", "need": "Turn your existing leads into booked calls without spending more on ads" }, { "target": "SaaS companies", "need": "Sharpen cold email, onboarding, activation, and lifecycle copy so more trials convert" }, { "target": "Ecommerce / DTC brands", "need": "Double email revenue and lift conversion rates with copy that actually closes" }, { "target": "Course creators and info product businesses", "need": "Launch harder, promote more often, and build evergreen sequences that sell while you sleep" }, { "target": "Agencies and B2B companies", "need": "Book more calls with authority content and outbound copy that doesn't get ignored" }, { "target": "Personal brands", "need": "Get ghostwriting that sounds exactly like you — but sells better than you do on your worst Tuesday" } ], "notForHeading": "Hard Pass If You", "notForText": "Want cheap content to fill a calendar. Hate tracking results. Are allergic to selling. Want a generalist agency to run marketing experiments with your budget and call it strategy. Dropkick Copy is not for founders who want to feel busy — it's for founders who want to see the number move." }, "testimonials": { "heading": "What Clients Say After The Bell Rings", "items": [ { "quote": "Legitimate trackable, reportable conversions directly related to copy.", "author": "Chris Wiser, 7 Figure MSP" }, { "quote": "We've pretty much built an extra profitable arm of the business.", "author": "William Brown, WB Trading" }, { "quote": "Every time an email went out, there were more calls getting booked.", "author": "Kyle Sulerud, AdLeg" }, { "quote": "Clear and straightforward sales pitches… communicated directly with the audience.", "author": "Tom Ebeyer, Aphantasia Network" }, { "quote": "He understood and shaped himself to our brand's voice.", "author": "Greys Suarez, D&P Works" }, { "quote": "It's a pretty good ROI on what I invested in you, my friend.", "author": "Sean Wheeler, Pure Hypnosis" }, { "quote": "This was our best year revenue-wise ever.", "author": "Joel Erway, Webinar Agency" } ] }, "videoTestimonials": { "heading": "More Voices From The Corner", "subtext": "Not every result fits a spreadsheet. Sometimes the client just turns the camera on and talks.", "items": [ { "name": "Michelle Terpstra", "videoId": "7Vc3UhO8zUU", "quote": "I don't think I would have been able to stay as present as I did over the last year without Nabeel — he just makes it really easy for me." }, { "name": "Chantelle Zakariasen", "videoId": "YNKWVQ3U7bM", "quote": "He went above and beyond what I was expecting. He just gave that little extra that makes all the difference." }, { "name": "David Martinelli", "videoId": "NubzwdAOJtM", "quote": "I pit four copywriters against each other without them knowing — Nabeel was the top performing. I'm so glad I switched everything over to this guy." }, { "name": "Omaid Faizyar", "videoId": "n51DVubY7WM", "quote": "Thanks to Dropkick Copy my response rate more than doubled and I landed a six-figure client on the first phone call." }, { "name": "David Hoffman", "videoId": "oJdaPr2p5T8", "quote": "He's come up with a lot of incredibly good and intuitive, clever ideas for us. His work ethic is fantastic." }, { "name": "Clark Willcox", "videoId": "nUHiT2WHhKg", "quote": "I launched my business two weeks ago and already cleared five figures for the month. It wouldn't have been possible without Nabeel." }, { "name": "Shawna Beckmann", "videoId": "HlS0VaTudjU", "quote": "I won't do email marketing any other way." } ] }, "faq": { "heading": "Frequently Asked Questions", "items": [ { "q": "What does Dropkick Copy actually write?", "a": "Email is the bread and butter — it's where direct relationships compound fastest. But Dropkick Copy also writes sales pages, launch campaigns, checkout copy, cold emails, authority content, offer messaging, and list reactivation campaigns. If it lives in an inbox or on a sales page and needs to make the ask, it's in scope." }, { "q": "My list is small. Will this even work?", "a": "It can. Kyle Sulerud had a small but qualified list and still had 20% of all booked calls coming from Dropkick-written emails. Small lists work when the audience is real and the offer is right. What doesn't work is a tiny, cold, unqualified list with a fuzzy offer — no copy fixes that." }, { "q": "My list hasn't been emailed in months. Is it too late?", "a": "Almost never. D&P Works had a list dormant for nearly a year — it warmed up immediately and generated 20% revenue growth around the launch. Property Llama nearly doubled their list size through reactivation alone. Cold is not the same as dead." }, { "q": "How do you write in our voice without sounding generic?", "a": "We learn the voice before we write a word. Sean Wheeler's audience had a long-standing relationship with him — every email had to sound exactly like him or the trust would break. Tom Ebeyer needed nuance, not pressure. The copy sounds like the founder on their clearest, sharpest, least exhausted day." }, { "q": "How do you measure success — and what about open rates?", "a": "Open rates and click rates are diagnostics, not trophies. The real scoreboard is booked calls, revenue, replies, pipeline activation, and cash collected. If the copy is generating those, the open rate can be whatever it wants." }, { "q": "Why not just hire a freelancer or a full-service agency?", "a": "Freelancers often lack the strategic context to build a system, not just a campaign. Full-service agencies sell you a menu — social, SEO, ads, design, email — and spread themselves thin across all of it. Dropkick Copy does one thing: direct response copy that makes the ask and proves the math. Specialists win." } ] }, "finalCta": { "heading": "Your Audience Wants to Give You Money. Ask Them For It.", "subtext": "You paid to build the audience. You paid to generate the leads. You paid to earn the trust. Now use it. Dropkick Copy turns dormant subscribers, warm prospects, buyers, and almost-customers into booked calls, cash collected, sold-out inventory, and record-breaking revenue... with copy that asks them to get off the fence and buy.", "primaryCtaLabel": "Apply to Work With Dropkick Copy", "secondaryCtaLabel": "DM Nabeel Azeez" }, "footer": { "copyright": "© 2025 Dropkick Copy. All rights reserved." } }